INTERSPORT
The task
In 2009 Kunde & Co established INTERSPORT’s position and developed the corporate concept: “Sport To The People”. This was implemented in most stores around the world and played an important role in ensuring the company became a strong, unified brand.
After almost ten years of proving this position, corporate concept and segmentation, Kunde & Co was asked to validate the strategy and, if needed, update the brand platform based on the latest consumer shopping habits and trends.