Consumer & Lifestyle
The consumer & lifestyle industry is dominated by constantly changing trends and the rapidly evolving consumer expectations of features, interactions, and product value. Staying ahead of trends, we delve deeper than passing market fads. We prioritise long-term marketing strategies that ensure lasting relevance and impact for your brand.
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consumer & lifestyle
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Related work
Rosendahl
Renewal and recognition
Strengthening individual brands by emphasizing a distinctive creative universe for each. We worked with Rosendahl to implement our previous analysis and strategy and develop a set of compelling seasonal campaigns with the overall concept that breathed new life into the group’s brands.
Fairtrade Germany
Small mark.
Big impact.
Fairtrade is one of the most recognized labels in Germany, but in a saturated certification market, it needed to reaffirm its unique value to B2B stakeholders. Through interviews, desk research, and a strategic framework, we developed the campaign “Small mark. Big impact.” – a bold, emotionally resonant concept that highlighted Fairtrade’s broad impact, from farmers in the Global South to brand partners in Germany.
Rodenstock
B.I.G. VISION™ FOR ALL
To overcome the challenge of effectively communicating Rodenstock’s premium progressive lenses, we collaborated with key internal stakeholders and applied our unique internal-external testing philosophy. Leveraging the insights gained, we developed strategic recommendations centred around “B.I.G. VISION™ FOR ALL”, a unique communication concept that revolutionised the industry with a new lens category: Biometric Intelligent Glasses.
Eilersen
Much more than a sofa
The development of a strong brand position creates international growth and leads to a threefold increase in turnover.