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Since the early 90’s, HTH – the Nordic region’s leading kitchen manufacturer – had found ways to constantly evolve and reinvent itself without compromising its DNA.

The results have been impressive, and Kunde & Co is proud to have been part of the journey. A new chapter recently began with HTH’s new communication platform, “Modern life needs the right kitchen.”

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The Task:

Strengthen and differentiate HTH’s brand position through the development of a new communication platform.


The need for differentiation in a highly competitive market

The Nordic kitchen market is highly competitive, and the challenge for most kitchen brands is to build differentiated brand positions which appeal to clearly defined target groups.

HTH set the course, and decided to further strengthen the brand’s position and image with development of a new communication platform.


A concept that fits the brand position

Consumer preferences change and evolve constantly when it comes to kitchen design.

The way we live our lives influences our priorities and preferences, and this insight forms the foundation for HTH’s new communication platform, “Modern life needs the right kitchen.”

HTH maintains the philosophy that buying and owning a kitchen should revolve around people’s lives, not the other way around, and that’s why HTH tries to constantly develop their product and service concepts, combining innovative thinking with classical design, quality and customer service.

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Visible across multiple channels

The new communication platform was launched in March 2016 in Denmark, Norway, Sweden and Finland. HTH and Kunde & Co worked together to develop and implement the campaign, which included TV commercials, social media, content development, ads, inserts, etc. – all of which communicated the brand story and position. Kunde & Co also developed a new visual identity for HTH, which further underlines and accentuates the brand image.


What we delivered:

  • Communication platform
  • Brand strategy
  • Integrated campaign
  • TVC
  • Social media posts and content
  • Print ads and insert
  • Product catalogue
  • POS material
  • New visual identity, including website
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Want to know more?

Morten Knudsen

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