For many homeowners, it’s crucial to seek the advice and help of installers. And installers used to working with mechanical thermostats actually have many of the same barriers as homeowners when installing connected thermostats. We, therefore, had to make installers confident that Danfoss LinkTM was easy to install and use. To do this, we ran 34 training events in 30 German cities where installers had hands-on training followed by a barbeque night.
On top of training events, a dedicated installer campaign was launched through ads and inserts in trade media, direct mails, social media, an e-mail flow and more. All communication led to a dedicated website where installers could explore more and participate in a smart challenge to learn about the advantages of Danfoss LinkTM. Again, all communication delivered the central campaign concept to maximise cross-channel synergies and the impact across target groups.