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A distinct brand position that gears Avaloq
to excel in the new era

Avaloq is a global leader in banking and wealth management technology.
It provides digital solutions for globally acting financial institutions.
Headquartered in Switzerland, Avaloq employs +2000 people across more than 30 countries.


The task

In a time of transformation for the financial industry – Avaloq needed a future-proof and more customer-centric brand story. Furthermore, there was a need for a contemporary and forward-looking communication platform to be implemented in a consistent manner across markets and brand touch points.


It’s a new era – this is now

The new Avaloq brand story and concept “simplicity for a new era” represents a unique position within the markets of Avaloq. “The new era” is the fast-paced, digital world of today and tomorrow, and the reality for clients and society as a whole. “Simplicity” represents Avaloq’s DNA and long-standing excellence in efficiency and automation. The story connects the present with the future and enables Avaloq to tell the story of how to handle their customer’s challenges: make it simple – from back-to-front and front-to-back.

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Full speed ahead – towards a simpler future

As part of the annual business kick-off, the new brand story and concept were launched. “Simplicity for a new era” – this is the external brand promise derived from the Avaloq strategy. It also sets the direction internally, for simplifying the ways of working. At the kick-off event the new brand story and concept were introduced through key notes speeches as well as dedicated workshop activities.


Enhancing the Avaloq website for a seamless digital experience and lead generation

As key brand touch point and important part of the customer journey, the Avaloq website underwent a comprehensive redesign. It got enhanced with a contemporary design, combined with a software feel and seamless user journeys with enriched content highlighting the innovative Avaloq solutions. On top of that, a digital ecosystem driving lead automation through HubSpot was implemented.


What we delivered

  • Internal and external brand test
  • Brand story and concept
  • Internal brand kick-off and anchoring materials
  • Brand film
  • Brand key visuals
  • Website update
  • Marketing automation setup
  • Design identity and CVI update
  • Company brochure
  • Multiple comms. elements: Ads, Web banners, company brochure and more

Want to know more?

Henrik Kattrup

Partner - Country Manager, Switzerland
Read more

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