The Kunde Report 2024 has arrived
It’s time to get your brand positioning right. Discover 28 cases that show you how.
Upcoming seminar in Zurich
Join our seminar on November 7th in Zurich to explore how you can build Brands of the Future, by redefining your value offering.
Børsen – Insight
you can count on
A unique brand positioning concept captures insights on brand perception.
Ramboll - Let’s close the gap
Taking the lead on sustainability with a purpose-driven brand positioning
Oticon - Stay Sharp
A strong concept that enhanced a market leading position.
We help companies build strong market positions
Anchoring branding in commercial priorities
We believe in making the brand a strategic driver for business transformation and growth. Our proven methods and tools prioritise insights, creative prototyping, rigorous testing, and active stakeholder involvement.
Featured work
Samsung
Will we soon be able to forget Alzheimer's?
Follow a journey through the transformative collaboration between Samsung and Bottneuro AG, driving forward Alzheimer’s therapy with cutting-edge hardware solutions. As Samsung provides innovative Galaxy tablets, we created a comprehensive case study solidifying their position as a leader in healthcare technology. This partnership signifies a bold step towards personalized treatment, underlining Samsung’s commitment to pioneering advancements in the field.
Falck
We take care of you and your health
Expanding and strengthening brand position within private healthcare subscriptions. Working closely with Falck, we developed a marketing strategy, communication concept and creative execution of a national campaign.
Rovensa Next
Let’s grow greener
Building a new position as the pioneer in biosolutions for agriculture. Partnering with Rovensa, we mobilised and activated both employees and key stakeholders around a new, unified brand.
Eilersen
Much more than a sofa
The development of a strong brand position creates international growth and leads to a threefold increase in turnover.
