Sustainability & ESG
How do you credibly join the sustainability conversation and communicate ESG? With accelerating climate change and biodiversity crisis, the need for brand leadership to drive change has never been more evident. Despite the urgency, the world’s response to climate change remains inadequate, necessitating bold and decisive action.
We help amplify your brand’s sustainability credentials through a structured approach, that goes beyond ESG reporting to take a holistic perspective on your sustainability communication and marketing.
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sustainability & ESG
Make sustainability a true brand value driver with a structured, purpose-led approach
With the effects of the global climate and biodiversity crisis becoming visible, society is turning to brands to take action. And although brands grapple with complex issues and engage with a multitude of stakeholders, they also have significant opportunities to emerge as leaders in sustainability.
With a heightened demand for brands to not only set ambitious sustainability goals but also to demonstrate tangible actions, sustainability must remain a focal point of brand communication, while being vigilent against the pitfalls of greenwashing. This has made sustainability a strategic agenda for businesses. And while ‘compliance’ is merely a permission to play, we believe that sustainability becomes a true differentiator through brand ‘commitment’.
The key lies in a structured and purpose-led approach to sustainability communications – where the commitment beyond compliance and minimising business risk, and instead leads to real business transformation and even a potential reshaping of the company’s purpose. By daring to make the sustainability journey visible and inviting stakeholders to drive systemic change, brands can become responsible industry leaders, driven by a long-term purposeful ambition.
What we do
Sustainability narrative & comms. strategy
Drawing on a wealth of sustainability credentials across your organisation, we develop a cohesive and credible narrative that aligns with your strategic ambitions and act as a compass for all future sustainability communications.
Creative concepts & campaigns on sustainability
We develop creative campaigns that translate the complexities of sustainability communication, into clear, impactful messaging that cut through the noise.
ESG & Sustainability reporting
Transforming data into compelling storytelling, we help anchor your sustainability efforts within a coherent narrative, tying them to overarching ambitions and visually expressing them in a compelling manner.
Sustainability event concepts
To make the most out of opportunities presented by sustainability-related events like COP or smaller summits and conferences, we design tactical concepts and activations that amplify your brand’s most relevant messages.
Value selling on sustainability
We help define evidence-based value propositions for your products and services, using sustainability as a tangible and relevant selling point to customers.
Related cases
Ege Carpets
A true sustainability leader
Ege Carpets has been engaged in sustainability since 1996 and is one of three leading global companies within sustainability in its industry. But it was kind of a hidden secret for an outsider. Ege Carpets were missing a concept and framework to actively showcase, communicate, and push out their sustainability story to the market to strengthen its brand position. The development of a Sustainability Intent has changed that.
Ramboll
Let’s close the gap
Ramboll went all-in on a new corporate strategy focused on sustainability. But in an industry where everyone was doing the same, how did they ensure their brand stood out? It was a task that required a structured process which would see us simplify the complex.
Rovensa Next
Let’s grow greener
Building a new position as the pioneer in biosolutions for agriculture. Partnering with Rovensa, we mobilised and activated both employees and key stakeholders around a new, unified brand.
Danfoss
The Green Re-start series
Positioning as a technology leader in the green transformation. Collabortively, we created an extensive campaign activated during COP26, targeted at high-level policy and decision makers, focused on bringing energy efficiency to the core of the energy transition.
Orbia Wavin
See Water Differently
“See water differently” as we set out to help Orbia Wavin set an industry-wide urban climate resilience agenda and drive commercial opportunities. The communication spans: thought-leadership, solution leadership and product leadership. From hero video to teasers and longer explainer formats all the opportunities for better water use, reuse, and conservation were highlighted. All with the aim to strategically position Orbia Wavin as a significant player in the field.
SMS group
Next step in battery recycling
Effectively recycling lithium-ion batteries: The technology of a joint venture between the German metal specialist SMS group and the Australian company Neometals Ltd. recovers the raw materials from old and defective batteries. We staged this sustainable revolution with a factually and emotionally appealing film that we systematically developed together with our client.
Kamstrup
It's time to know
Find out how a new corporate concept helped technology company Kamstrup target its rightful title as a world leader in intelligent metering and data management solutions.
How we work
The sustainability intent blueprint
Effective and credible sustainability communication isn’t about multiple stand-alone messages, but about a controlled and holistic approach. To do this, we use a framework called ‘sustainability intent’, which is designed to make sustainability an integrated part of your core business and value proposition.
By understanding the broader sustainability context in which your business operates, capturing existing and future proof points, and deriving a long-term ambition, we ensure a clear and coherent communication strategy for all your sustainability efforts – to help make your brand purpose-led, trustworthy, and authentic.
