Branding & Positioning

How do you future-proof your corporate brand? In a world of constantly evolving market conditions and customer expectations, establishing a resilient and relevant brand position is not an easy task. We help you identify, define and conceptualise your brand strategy – from brand identity and design to brand promise and purpose.

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branding & positioning

The role of branding for future growth is changing

In an ever shifting competitive landscape, brands need to continually future-proof their position, adapting to industry shifts, changing competitor dynamics and evolving customer expectations.

With the abundance of options available today, maintaining loyalty is increasingly challenging. At the same time, the line between brand and business blurs as customers demand transparency and action, emphasising the importance of trust and relationships. Furthermore, amidst global challenges and geopolitical unrest, brands are expected to transition from passive observers to pro-active leaders, actively contributing to solutions. These dynamics necessitate brands to forge connections with all stakeholders.

By crafting a compelling brand narrative, establishing a differentiated brand position, and cultivating a distinctive brand identity, brands can navigate these complexities and position themselves for success in the future.

What we do

Brand strategy & positioning

We dissect market dynamics, customer expectations and organisational capabilities to unearth the most compelling brand position for your brand. Through meticulous analysis and stakeholder collaboration, we help define the strategic direction for your brand and the market position able to realize it.

Brand narrative & creative concepts

A meaningful brand narrative and captivating creative concepts are the driving forces behind your brand position. By fusing strategic insights with imaginative creativity, we develop and test concept prototypes that breathe life into your brand across diverse stakeholder groups.

Brand identity, design & naming

The visual identity of your brand is its face to the world, embodying its essence and appeal. Our creative teams know how to capture the soul of your brand and translate it into captivating visual identities, designs and product or brand names – whether it’s a complete redesign or a modernisation.

Brand architecture & governance

The right brand architecture must strike a balance between meeting different customer needs and maintaining a coherent identity. Through strategic prioritisation and alignment, we structure the right hierarchy to amplify the impact of each brand internally and externally.

Brand performance measurement

Monitoring your brand’s performance is essential for informed decision-making and continuous improvement. Using various monitoring setups, we provide actionable insights at both national and international scales, enabling you to optimise your brand’s trajectory effectively.

How we work

The inside-out and outside-in approach

We believe in a proven process for building brands to ensure cohesive and unique impact. With our inclusive method, the journey towards the final solution will always include the right set of stakeholders, both internal as external. We delve beneath the surface to gain a holistic perspective, identifying potential roadblocks and golden opportunities that can influence the right brand position. Together, we seek to answer essential questions like: Who we are, where do we come from and where are we headed? What internal attitudes, values and culture will get us there? What experience do we want our customers to encounter when they engage with us? And ultimately, what unique value position do we want to own?

Explore our recent cases

Dive into our portfolio of over 25 cases across brand disciplines. Explore how we’ve worked together with ambitious clients, shaping their brand, marketing and communications goals.

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