Purpose Communications
How do you weave purpose into your corporate communication strategy? Purpose branding helps build genuine emotional connections with your stakeholders and engagement with your target audiences. Whether there’s a need for communicating brand values, shareholder information, strategic ambitions or organisational changes, our approach anchors messaging in a relevant and credible company purpose.
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purpose communications
Turn purpose into a communications driver for your business
Strategic corporate communications acts as a lifeline between an organisation and its audiences – both internal and external. It’s how you turn messages into emotional bridges, building trust with every stakeholder. By being authentic, your brand will emerge as a pillar of trust amidst the chatter and noise. This is achieved by managing stakeholder expectations through a cohesive and shared mission—a unified company purpose.
By centering corporate communications around a common purpose, you can cultivate trustworthy connections with stakeholders while remaining faithful to your brand. This approach not only directs brand reputation across diverse audiences, including customers, prospects, employees, regulatory bodies, and the public but also develops authenticity across the touchpoints.
What we do
Purpose formulation & activation
We help shape and define your company purpose, ensuring its relevance and credibility in the market and we help activate it at multiple communication levels across all stakeholder groups, internally and externally.
Strategic corporate communications
We translate high-level corporate strategy with tangible communication that resonate across stakeholder groups. Whether it’s educating internal teams or positioning externally, we ensure alignment with long-term company goals.
Investor engagement
We shape communication to enhance credibility and trust with your shareholders. From navigating the branding opportunity of an IPO to developing engaging narratives based on business strategy, we help you build lasting relationships with investors.
ESG & responsible business
We support in structuring and communicating responsible business activities in a targeted and engaging manner. Our approach resonates across diverse audiences, contributing to a larger company narrative that reinforces your overall positioning.
Change management communications
Navigating organisational change requires ongoing communication efforts. We support you in creating awareness, building support, and ensuring stakeholders understand the impacts of change on their roles and responsibilities.
Related cases
Ramboll
Let’s close the gap
Ramboll went all-in on a new corporate strategy focused on sustainability. But in an industry where everyone was doing the same, how did they ensure their brand stood out? It was a task that required a structured process which would see us simplify the complex.
Spar Nord Fonden
Communities that can be felt
Every year, Spar Nord Fonden donates a large double-digit million sum to a wide range of large and small beneficiaries within culture, social initiatives, and leisure. The foundation contacted Kunde & Co for help to develop a new brand platform and brand narrative to communicate the foundation’s purpose and work and raise awareness of the positive difference the foundation’s donations make to many thousands of people.
Orbia Wavin
See Water Differently
“See water differently” as we set out to help Orbia Wavin set an industry-wide urban climate resilience agenda and drive commercial opportunities. The communication spans: thought-leadership, solution leadership and product leadership. From hero video to teasers and longer explainer formats all the opportunities for better water use, reuse, and conservation were highlighted. All with the aim to strategically position Orbia Wavin as a significant player in the field.
Samsung
Will we soon be able to forget Alzheimer's?
Follow a journey through the transformative collaboration between Samsung and Bottneuro AG, driving forward Alzheimer’s therapy with cutting-edge hardware solutions. As Samsung provides innovative Galaxy tablets, we created a comprehensive case study solidifying their position as a leader in healthcare technology. This partnership signifies a bold step towards personalized treatment, underlining Samsung’s commitment to pioneering advancements in the field.
Falck
We take care of you and your health
Expanding and strengthening brand position within private healthcare subscriptions. Working closely with Falck, we developed a marketing strategy, communication concept and creative execution of a national campaign.
Oticon
Stay sharp in the real world
Crafting a distinct and robust concept to introduce a new product. Working closely with Oticon, we created a strong concept for an international integrated product launch campaign.
How we work
The personality of a company
We view ‘brand personality’ or brand essence through three lenses; external perception, internal perception and the aspirational brand image. When these align, the ‘brand personality’ resonates stronger both within and outside the organisation. Achieving alignment with how the market perceives your brand, your internal identity, and your future vision establishes a strong market position and becomes a steer for all communication.
We create an inspiring and emotive long-term communications platform that not only articulates your brand positioning but also inspires world-class creative campaigns.
A purpose-driven approach to branding and corporate communication can be both a storytelling anchor and a guide for future strategic aspirations defining your company’s role in society today.
Explore our recent cases
Dive into our portfolio of over 25 cases across brand disciplines. Explore how we’ve worked together with ambitious clients, shaping their brand, marketing and communications goals.
