hurdle
hurdle
hurdle
loading...
OurWork_heropic.jpg

Our Work

We help you create business value through strategically sound and conceptually strong solutions

Strategic services

Creative services

Sector expertise

Ricoh_web_topbanner_767x400px.jpg Ricoh_web_topbanner_630x630px.jpg

Ricoh

Repositioning Ricoh in the digital space

The international digital services and document company, Ricoh moves from a brand position in office printing to digital services that empower workplaces around the world.

Read more about the case

Ricoh

Repositioning Ricoh in the digital space

AlmBrand_web_topbanner_767x400px.jpg AlmBrand_web_topbanner_630x630px.jpg

Alm. Brand

Insurance that's just right for you

Alm. Brand gets a new focused brand strategy and creative universe that strongly positions the company as the flexible and simple insurance company.

Read more about the case

Alm. Brand

Insurance that's just right for you

Wavin_web_topbanner_767x400px.jpg Wavin_web_topbanner_630x630px.jpg

Wavin

A new agenda with a crystal clear purpose: Building Healthy, Sustainable Environments

Wavin is a global leader in plastic pipe systems and solutions for residential, public and civil engineering projects. Headquartered in the Netherlands, Wavin is part of Orbia, a community of companies working to tackle some of the world’s most complex urban challenges.

Read more about the case

Wavin

A new agenda with a crystal clear purpose: Building Healthy, Sustainable Environments

Oticon_setting_a_new_course_web_topbanner_767x400px.jpg Oticon_setting_a_new_course_web_topbanner_630x630px.jpg

Oticon

Setting a new course for the Oticon brand

Oticon has long been a robust brand, but the launch of Oticon OpnTM in 2016 introduced a paradigm shift in hearing aid, further strengthening the company’s position. Spearheading this new era of technology, Oticon is now seen as a global provider of premium hearing aid solutions. To keep this momentum going, Oticon took this opportunity to reinforce its market position.

Read more about the case

Oticon

Setting a new course for the Oticon brand

Eilersen_web_topbanner_767x400px.jpg Eilersen_web_topbanner_630x630px.jpg

Eilersen

Strong brands take time

Eilersen has shown phenomenal growth globally and the journey continues. People have had a lot on their minds over the past year, and Eilersen takes time to focus on some of this in their new campaign.

Read more about the case

Eilersen

Strong brands take time

Oticon_product_launch_web_topbanner_767x400px.jpg Oticon_product_launch_web_topbanner_630x630px.jpg

Oticon

Product launch brings a new perspective to the hearing care industry

Four years after the enormous success of Oticon Opn™, Oticon teamed up again with Kunde & Co to shake up the industry with the new Oticon More™ hearing aid. The concept developed by Kunde & Co helped to successfully introduce Oticon More into global markets.

Read more about the case

Oticon

Product launch brings a new perspective to the hearing care industry

Oticon_thought_leadership_web_topbanner_767x400px.jpg Oticon_thought_leadership_web_topbanner_630x630px.jpg

Oticon

Goes all-in on thought leadership

It is the ears that receivesound, but the brain that actually understands it. In short, that is the philosophy behind BrainHearing™ which continues to keep the Oticon brand in a leading market position.

Read more about the case

Oticon

Goes all-in on thought leadership

Original_v2.jpg Telia_mobil_børn.jpg

Telia

Making Telia the family’s first choice

With a goal to transform its brand, Telia needed inspiration – collaborating with Kunde & Co to create a new direction aimed at making the company no.1 among families. Now, with a sharper and more solid position in place, the foundation for change has been set …

Read more about the case

Telia

Making Telia the family’s first choice

Danpo_Case_Overview.jpg Danpo_Case_00_Herobanner-mobil.jpg

Danpo

Danpo’s new brand unlocks the market leader’s potential in the top-tier markets

This is how Kunde & Co identified, developed and established a strong value position for a new brand: De Danske Familiegårde – The Danish Family Farms.

Read more about the case

Danpo

Danpo’s new brand unlocks the market leader’s potential in the top-tier markets

Screenshot -1.jpg Screenshot 2021-09-06 at 13.42.37.jpg

Danfoss

Green Restart Series

COVID-19 had a temporarily positive effect on global CO2 emissions, giving Danfoss a window of opportunity to stay focused on the global green agenda – and show the world its 'Green Restart Series' is more than just talk.

Read more about the case

Danfoss

Green Restart Series

1290x630-2.jpg 630x630-2.jpg

HTH

Kitchen love that lasts

With the help of Kunde & Co, Scandinavia's largest kitchen manufacturer identified its brand DNA in order to create a new brand purpose – before bringing it to life via an integrated communications concept that, ultimately, translated into great sales.

Read more about the case

HTH

Kitchen love that lasts

Wavin.jpg Wavin_small.jpg

Wavin

A new brand concept to better connect with customers

To position Wavin closer to its end-customers and align international marketing activities, Kunde & Co developed a new Pan-European brand platform for the company in 2014. The new concept, “Connect to Better”, has not only reinforced the Wavin brand in the minds of both end-customers and employees but ensured a strong platform for the organisation in the years to come.

Read more about the case

Wavin

A new brand concept to better connect with customers

bucher-preview-image.jpg bucher-hero-image-mobile.jpg

Bucher

Moving to a single brand strategy

Kunde & Co helped Bucher Municipal build one strong brand with an aim of solidifying its leading market position. The collaboration included strategic advice on brand migration and development of a strong brand story – thereby positioning the company for long-term, sustainable growth.

Read more about the case

Bucher

Moving to a single brand strategy

Rosendahl_web_topbanner_767x400px.jpg Rosendahl_web_topbanner_630x630px.jpg

Rosendahl Design Group

An invigorated narrative for iconic Danish designs

With help from Kunde & Co, Rosendahl Design Group fortified the foundation for developing its brand portfolio, injecting new life into four of its most significant brands. This elevates the value of the individual brands and strengthen Rosendahl Design Group as a whole.

Read more about the case

Rosendahl Design Group

An invigorated narrative for iconic Danish designs

VideoIMG.jpg VideoIMGMOB.jpg

Beierholm

A strong profile results in the best image of the industry

Beierholm’s market position was determined after a comprehensive analysis and strategy project. Following this, Kunde & Co in collaboration with Beierholm, developed a new creative universe and communication elements to secure the company’s position and further enhance its image in the industry.

Read more about the case

Beierholm

A strong profile results in the best image of the industry

1290x630-1.jpg 630x630-1.jpg

Opel

Revitalising one of the world’s oldest car brands in Denmark

Explore how we helped one of the world’s oldest car manufacturers revitalise its brand in the Danish market by harnessing its already strong brand DNA to transform the image perception and boost sales.

Read more about the case

Opel

Revitalising one of the world’s oldest car brands in Denmark

Rodenstock-preview-image3.jpg rodenstock-hero-image-mobile.jpg

Rodenstock

Developing a new, compelling story for Rodenstock

Rodenstock’s new DNEye® Scanner and DNEye® PRO Technology created a revolution in the world of progressive lenses; lens production based on precise measurements of the individual eye. Rodenstock looked to Kunde & Co to communicate this ground-breaking innovation and successfully position it towards opticians and their customers.

Read more about the case

Rodenstock

Developing a new, compelling story for Rodenstock

Lone_Peter#3_2.jpg Lone_Peter#3_2-1.jpg

Falck

Falck makes your way to the waiting room safe

Falck Patient Transportation Service supports people in getting to and from healthcare facilities. To strengthen the service’s recognition and sales, Kunde & Co was tasked with developing a campaign to highlight the perceived value for customers ...

Read more about the case

Falck

Falck makes your way to the waiting room safe

Overview1.jpg Header-MOBIL1.jpg

Oticon

Ground-breaking concept creates paradigm shift in hearing care

Global market leader Oticon was about to launch their biggest product innovation in years. See how a powerful concept effectively positioned Oticon as a pioneer in contemporary hearing solutions, elevating the Oticon brand to new heights.

Read more about the case

Oticon

Ground-breaking concept creates paradigm shift in hearing care

eilersen-case-preview-image.jpg eilersen-case-hero-banner-mobile.jpg

Eilersen

Consistent renewal pays off

- Discover how Kunde & Co has helped Eilersen to develop, retain and strengthen a strong profile in the market. Eilersen is a Danish sofa manufacturer, that was founded in 1895 by Niels Eilersen and has been devoted to furniture of the highest quality since the 1930s. Eilersen’s sofas offer uniquely personalised looks and are sold in more than 20 countries around the world.

Read more about the case

Eilersen

Consistent renewal pays off

00_overview.jpg mobile_1.jpg

Nets

International branding for a Nordic fintech company

After fine-tuning its core message with support from Kunde & Co, Nets impressively demonstrated how to cooperate with banks, companies, stores and other partners to make everyday life easier for all people in Northern Europe.

Read more about the case

Nets

International branding for a Nordic fintech company

Citroen_Overview-pic_1290x630.jpg TOP-PIC_-MOBIL.jpg

Citroën

Leveraging the brand DNA delivers 52% increase in sales

K.W. Bruun Import wanted to revitalise the Citroën brand in the Danish market after being granted the rights to import the well-known cars to Denmark. Kunde & Co was chosen to conduct the market test and develop the campaign to cement Citroën’s unique character and position in the market.

Read more about the case

Citroën

Leveraging the brand DNA delivers 52% increase in sales

danfoss-preview-image.jpg danfoss-hero-image-mobile.jpg

Danfoss

Revitalising Danfoss' position

Kunde & Co developed the “THIS IS WHERE THE TRANSFORMATION STARTS” platform for Danfoss to add fresh momentum and to show that the company is truly dedicated to creating solutions for the future in the areas of climate change, food supply, urbanisation, digitisation and electrification.

Read more about the case

Danfoss

Revitalising Danfoss' position

csi-preview-image.jpg CooperSurgical_Case_Model_HeroBanner_mobile_630x630.jpg

CooperSurgical Fertility & Genomics Solutions

Securing the perfect value proposition, post M&As

After a series of mergers and acquisitions, CooperSurgical needed to define and describe the value they are now able to provide across their very broad product portfolio for fertility clinics.

Read more about the case

CooperSurgical Fertility & Genomics Solutions

Securing the perfect value proposition, post M&As

Gamle-case-preview-image.jpg Gamle_Case_00_Herobanner-mobile.jpg

Geberit

Strong B2B brand attracts attention with its B2C position

Geberit is the European market leader for sanitary products. The group, headquartered in Switzerland, employs almost 12,000 people worldwide.

Read more about the case

Geberit

Strong B2B brand attracts attention with its B2C position

IAI-preview-image.jpg IAI-hero-image-mobile.jpg

Ib Andresen Industri

From steel component producer to strategic partner

Discover how we helped Danish market leader Ib Andresen Industri rejuvenate its brand and realise its ambition to secure a stronger, more customer-oriented positioning and value proposition in an otherwise conservative steel industry.

Read more about the case

Ib Andresen Industri

From steel component producer to strategic partner

hero-image-velliv.jpg velliv-Topbanner-mobile.jpg

Velliv

A clear position for the competent pension company with a human approach

Through a new and compelling campaign, Velliv has put good advice on the agenda and cemented its new position as the pension company that ensures customers get the most out of life.

Read more about the case

Velliv

A clear position for the competent pension company with a human approach

Samsung_Case_00_Herobanner-1290x630.jpg Gamle_Case_00_Herobanner-mobile.jpg

Samsung

Dialogue campaigns strengthen Samsung's B2B position

Explore how Kunde & Co helped Samsung to develop concept and communication for the restart of the Samsung Galaxy Enterprise Edition. This company is best known for its consumer electronics, but they also have a broad portfolio of business products and solutions.

Read more about the case

Samsung

Dialogue campaigns strengthen Samsung's B2B position

To find out more about what Kunde & Co can do for you and your company, please contact us


Contact us
W3c

Join 3,000 of your peers 

Get a dose of articles and cases on strategic marketing

W3c

Thanks for being a part of our network


W3c