A new era in
home care

From a new identity to scalable digital presence

When part of a multinational home care company became Dovida, the challenge was bigger than a new name. They needed a brand that reflected their person-centred, empowering approach to aging care, while unifying across six markets with a strong, forward-looking identity.

The challenge was threefold: build the brand from the ground up, design a seamless digital experience, and create a foundation for growth so the new identity could thrive in all markets.

Shaping a resilient brand identity

Rebranding in care requires sensitivity: families and clients depend on stability, while employees need a unifying identity. We developed Dovida’s positioning around empowerment and independence — Your Life, Your Way. From naming and narrative to a scalable visual identity system, we created a brand platform that inspires trust, clarity, and recognition across all touchpoints.

Designing a unified digital journey

While most of Dovida’s brand interactions happen in-person or through referrals, digital touchpoints play important role in strengthening brand presence, awareness and trust. We set out to translate Dovida’s empathetic, human-centred approach into a digital experience that they are known for.

By uniting six fragmented websites into one scalable platform, we created a digital foundation that is intuitive to navigate, accessible to all users, and reassuring for caregivers, families, and clients alike.

Working with Kunde & Co has been excellent. The team brings real energy, quickly understands who we are, and delivers. They combine insight and data with a strategy that cuts through, even on a complex, multi-country launch. True partners who helped bring Dovida to life.”

- Chris Alford, Chief Growth Officer at Dovida

Global frameworks driving local growth

We launched Dovida with a multi-channel campaign across film, social media, print, and live events. Beyond launch, we implemented SEO strategies to capture new audiences and developed a performance marketing playbook with KPIs, principles, and tactical guidance—equipping local markets to act on data and drive awareness while staying aligned with the brand.

To unite diverse markets under one identity, we created scalable campaign frameworks. The frameworks defined journeys, touchpoints, and master content while giving local teams the flexibility to adapt messaging and execution. An image bank ensured culturally tailored visuals through effective versioning, enabling consistent storytelling that resonated with caregivers, families, and clients worldwide.