Topsoe

The ’New Energy Reality’ (Davos 2025)

Contributing to the energy transition agenda at World Economic Forum’s annual meeting in Davos

Topsoe was first-time invited at the annual World Economic Forum meeting in Davos. This year, 2025, a key topic for the invited stakeholders was ‘leading a just and inclusive energy transition’, tapping into Topsoe’s main agenda. Through a series of four parts, Topsoe set out to share their perspective on what it takes to move the energy transition forward.

Developing the solution

Meeting the new energy reality with highly relevant agenda topics

At the time of Davos 2025, the global energy transition towards a net zero by 2050 is challenged by a number of rising complexities and a critical trilemma of balancing energy security, affordability and sustainability. To tap into the highly relevant agenda topics, Topsoe shared their perspectives on four critical tasks that we as a society need to solve to move the energy transition forward:

1. Scaling available decarbonization technologies and solutions – to help decarbonize the energy-intensive industries with solutions like renewable fuels.

2. Strengthening energy supply – to diversify energy sources and build resilient energy systems.

3. Boosting economic prosperity – to propel technological advancements and bolster local economic development, job creation and competitiveness.

4. To be continued…

The outcome

‘The New Energy Reality’ series

With this episodical series, Topsoe positioned itself as a relevant collaborator and supplier for the global energy transition. The series was promoted through a short and intense campaign, kicking off during WEF’s annual meeting in Davos and running for the following weeks.

With a focus on LinkedIn and business media, the main concept film and four running episodes were pushed to industry peers & influencers, media and customers.

Using Topsoe thought leaders as the voices from Davos

As an extra element to the activation, Topsoe’s own experts – participating in Davos – spoke on each their topic of the series and the on-site recordings were used as expert films for the latter part of the campaign and as personal thought-leader ads in the social channel.

About Topsoe

Founded in Denmark in 1940. Topsoe is a global provider of technology and solutions for the energy transition with over 2,800 employees serving customers all around the globe. Topsoe offer world-leading solutions for transforming renewable resources into fuels and chemicals for a sustainable world, and for efficient and low-carbon fuel production and clean air.

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