Introduction
Activating a new brand identity across diverse global markets
As MAN Energy Solutions transitioned to Everllence, the challenge was to make the new brand recognizable, relevant, and operational across four very different divisions – globally, fast, and without heavy central control.
At the same time, the transition needed to preserve trust by maintaining a clear connection between the new brand and MAN Energy Solutions.
A project of this scale required robust processes, cross-functional coordination, and extensive experience with complex brand transformations.
How it began
Rebranding at scale – under intense time pressure
Kunde & Co was selected by Everllence through a competitive pitch process and onboarded shortly after in Augsburg, Germany. With a firm brand rollout date already set, the implementation timeline was tight – demanding immediate mobilization and the ability to execute at scale from day one.
Leveraging extensive experience gained throughout the last decades, Kunde & Co quickly adapted to the new brand identity and rebranded more than 100 assets within the first few weeks alone, across different divisions.
Developing the solution
Applying one strategic approach across diverse business challenges
Following the rebrand rollout, Kunde & Co became a strategic partner across a wide range of initiatives within the new Everllence brand ecosystem. From product and segment campaigns to employer branding and go-to-market activities, the collaboration has covered diverse business challenges, audiences, and markets across multiple divisions.
Whether positioning Everllence PrimeServ Wind as a trusted global partner, building awareness in marine propulsion segments, supporting specialised industries, or attracting talent during a major relocation, Kunde & Co approached each assignment the same way: with thorough analysis, multiple strategic hypotheses, and creative concepts developed in close dialogue with the client – to find the right solution for each specific context.
The outcome
Strengthening the brand across the organisation
The result was a set of cohesive campaigns and the beginning of a trusted collaboration. Together, the initiatives showed how a common strategic foundation could support diverse business needs while reinforcing a consistent Everllence brand across the organisation.
About Everllence
Until June 2025, Everllence SE was known as MAN Energy Solutions SE. With around 15,000 employees and headquartered in Augsburg, Germany, the company produces technologies for decarbonisation, including green engines, large-scale industrial heat pumps, electrolysers for green hydrogen, and CO₂ capture solutions.
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