Digital Brand Experience
How does your brand deliver unique digital experiences to your customers? In today’s digital age, excelling at digital brand experiences can grow your business. We help you integrate the digital ecosystem catering to the customer journey, and to drive it with a well-planned digital marketing strategy. And with a customer-centric mindset, we help design the best suited user experience and website build for a unique digital brand experience.
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digital brand experience
Don’t let your brand fade away digitally
In a world where digital transformation is reshaping customer behavior, your brand can’t afford to fade into the background. In B2B, as much as 71% of all decision processes starts with a digital assessment. 62% say they can develop selection criteria or finalize a vendor list based solely on digital content. This moves the “contact line” with the potential vendor to a much later stage of the decision process and it means that your digital presence is often the first impression you’ll make. It demands brands to carefully consider the story they are portraying across touch points, ensuring a digital experience that can move the buyer from consideration to clarity.
The right digital ecosystem prioritises user needs, blending brand storytelling with user-centric design. This integration is essential for building a strong market position, making digital products central in brand and marketing strategies.
What we do
Digital brand strategy & ecosystems
We help you navigate the complex digital landscape, identifying the right opportunities to establish your online presence across channels, platforms and destinations to achieve your marketing objectives.
Customer journey mapping & design
With methods such as customer interviews, digital behaviour tracking and quantitative surveys, we qualify segments, personas and key value moments. This informs, the design of customer journeys, that bridge touchpoints and messaging to meet customer goals and your business objectives.
User experience (UX) design
It’s all about creating the most unique, frictionless and competitive path to purchase. Working across the areas of branding, usability, function and design, we help create the most meaningful experiences for your users and interactions with your products or services.
Website design, build & revamp
Viewing your website as an integrated part of your entire brand ecosystem, we combine digital knowledge with conceptual creativity and design to create websites that captivate and convert – from smaller revamps or campaign landing pages to complete rebuilds of corporate websites.
Related cases
Ricoh
Leading change at work
Strengthening a marketing position in digital services. In close collaboration with Ricoh, we identified the actual selling scenarios of Ricoh’s new offerings, matching each customer segment and developing more tactful product campaigns.
Armacell
Beyond Better
Learn how we helped Armacell lean into a value proposition that cuts across the many industries they serve to deliver a clear message about how they elevate their customers’ work every day.
How we work
Creating user-centric value across channels
To meet the new digital reality of customers’ decision-making, creating value across multiple channels is essential. Our outset is always to understand your customers, your market and your company’s capabilities and create digital solutions that inspire confidence and clarity in your buyers, by framing value the right way; communicate based on buyer needs, not based on product features and capabilities; generate interest with peer benchmarking and value proof of your solutions; provide opportunities to deep-dive with educational content; and deliver an integrated and intuitive digital experience to the users.
