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Report
The Kunde
Report 2024
It's time to get your positioning right. Get 28 recent cases on brand positioning, sustainability, digitalisation and product marketing.
Report
The Kunde
Report 2024
It's time to get your positioning right. Get 28 recent cases on brand positioning, sustainability, digitalisation and product marketing.
Report
The Kunde
Report 2024
– German edition
How to grow your business in changing times? It’s about the right positioning. Read more in 28 cases of German and international clients.
Report
The Kunde
Report 2024
– German edition
How to grow your business in changing times? It’s about the right positioning. Read more in 28 cases of German and international clients.
Article
Six principles to nail your sustainability positioning and communication
Sustainability is more critical than ever. But how do you turn it into a brand value driver?
Article
Six principles to nail your sustainability positioning and communication
Sustainability is more critical than ever. But how do you turn it into a brand value driver?
Seminar
Where does your customer journey start?
…and what does it entail? Is AI making all communication look and sound the same? These were some topics we discussed at our seminar in Oslo.
Seminar
Where does your customer journey start?
…and what does it entail? Is AI making all communication look and sound the same? These were some topics we discussed at our seminar in Oslo.
Seminar
In a complex world, a strong market position is key
How did we turn ‘neutrality’ into a differentiating market position for Børsen? At a half-day seminar, we championed one case to show what is true for all brands: Stand for something or fall for anything.
Seminar
In a complex world, a strong market position is key
How did we turn ‘neutrality’ into a differentiating market position for Børsen? At a half-day seminar, we championed one case to show what is true for all brands: Stand for something or fall for anything.
Seminar
Breakfast briefing: Marketing’s future role in B2B
The evolving role of marketing in B2B requires a shift from product-centric to customer-centric strategies focused on genuine value and differentiation.
Seminar
Breakfast briefing: Marketing’s future role in B2B
The evolving role of marketing in B2B requires a shift from product-centric to customer-centric strategies focused on genuine value and differentiation.
Webinar
Does AI replace
business, marketing
& customer
experience?
Generative AI search tools are reshaping digital marketing and underscores the competitive edge needed to attract AI assistants to your brand and products.
Webinar
Does AI replace
business, marketing
& customer
experience?
Generative AI search tools are reshaping digital marketing and underscores the competitive edge needed to attract AI assistants to your brand and products.
Seminar
Communicating sustainability in 2023 and beyond
Sustainability is a strategic imperative that presents an opportunity to build a stronger, unified and differentiated story, void of greenwashing.
Seminar
Communicating sustainability in 2023 and beyond
Sustainability is a strategic imperative that presents an opportunity to build a stronger, unified and differentiated story, void of greenwashing.