Zurich seminar

Win the value game before the volume game

 

Join our seminar on November 7th to explore how you can build Brands of the Future, by redefining your value offering

 

The world is changing and that includes the way customers make decisions. Brands need to understand the changes and adapt their approach. Their brand value-positioning is key to creating business opportunities and making a winning impression in the early stages of the customers’ decision-making journey.

Digitalisation has long influenced customer journeys, but additional complexities have emerged in recent times. New criteria like sustainability are changing requirements and stakeholder landscapes, while AI and machine learning are altering how information is processed, and global uncertainties are affecting decision-making in both B2B and B2C contexts.

Today, the focus is shifting from product value to solution value, from CAPEX to OPEX.

So, how can your brand secure the right market position and drive its value journey for commercial success?

Let’s explore key strategies together:

• How do you conceptualize your true brand value to stand out in a complex market?
• How to strengthen your go-to-market strategies and move from volume to value focused models?
• How to understand and leverage the impact of AI and machine learning on market approaches and lead generation?