The task
In 2014, Kunde & Co was asked to help develop a story and concept to communicate the company’s market differentiation in research and audiology. The result was BrainHearing – a unique philosophy used as a starting point for all product development.
Fast forward to 2020; new scientific insights and innovation meant it was time to revisit and update the philosophy with the latest research and evidence. It was a perfect opportunity for Oticon to strengthen its influence in the market and its position as a credible industry expert.