The Eilersen brand is a contemporary product in more than one sense. On one hand, Eilersen’s sofas and furniture are created with a focus on maintaining good craftsmanship and quality while developing new products based on current trends and preferences. On the other hand, Eilersen has successfully created a strong brand by being consistent. Year after year, Eilersen follows the same thoughtful strategy and template for staging and communicating about its exquisite furniture. This has resulted in a brand with a clear identity and a unique position. It is a brand that stays relevant by taking time to be at the forefront when developing new campaigns.