Re-vamping 7N’s core position in a crowded market
Operating in a highly competitive industry with both new and established market players fighting for the attention of key IT decision-makers- and talent, 7N wanted to re-boost its position as the high-end and experienced IT consultancy.
Developing the solution
Putting the expert in the driver’s seat for digital transformation
With the launch of a new corporate strategy and a wish to instantly boost brand awareness and preference, the solution became a quick and efficient campaign with a simple, yet highly relevant message; when it comes to your digital transformation, are you willing to put anyone other than the most experienced professionals in the driver’s seat?
To support the strategic move from being known only as an IT freelance agency towards a broader role as an IT consultancy partner and to match 7N’s market position as a high-end provider with Nordic heritage, the keywords for the campaign universe were simplistic, aesthetic and professional. 7N dared to stand out with a visually very distinct and simple universe, focusing only on the very core of their message: that winning tomorrow’s IT first of all requires competencies and experience.
With a focus on the local markets, Denmark and Poland, the core campaign asset was a 30 second TV spot, supported by print ads for the business media Børsen, social content for LinkedIn and a designated landing page to unfold deeper messages and invite for contact.
About 7N
7N is an IT consultancy, connecting experienced IT consultants with digital projects for industry leading companies. Being present in 8 countries globally, 7N offers a highly specialized portfolio of IT services and solutions and with only the most experienced IT professionals to deliver them.
Did you find this case interesting?
Our team is ready and waiting for questions, meetings and everything in between.
Get in touch
Lasse Telling
Senior Partner
