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Our Work

We help you create business value through strategically sound and conceptually strong solutions

Strategic services

Creative services

Sector expertise

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HTH GO

Repositioning a successful product concept

In 2016, HTH’s sub-brand, “Gør Det Selv HTH” (“Do It Yourself HTH”) was Denmark’s third best-selling kitchen brand, but the company wanted to achieve more – and had the courage to replace a proven success with a new initiative that would draw on HTH’s corporate strength to win a clear position in a well-defined segment.

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HTH GO

Repositioning a successful product concept

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The Athlete's Foot®

The Athlete’s Foot® strengthens its global brand presence

In just four months, Kunde & Co developed and implemented a global Sitecore web platform for The Athlete’s Foot®, focusing on brand-building and establishing the chain’s new position, “Sport with style.” The platform has already been rolled out across 13 markets around the world.

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The Athlete's Foot®

The Athlete’s Foot® strengthens its global brand presence

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VRS

From 51 fashion brands to one

To bring together 51 existing clothing brands under one new brand, Kunde & Co help was tasked with developing a strategy, concept name, brand identity and external launch. This resulted in a new, strong and easily communicated brand built around preferences for quality and price.

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VRS

From 51 fashion brands to one

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B&O

A strong concept for a strong danish brand

Together with Kunde & Co, B&O developed a strategy, concept and communication platform that could align the brand internationally and position it as the premium market choice. The concept, "A life less ordinary", was developed based on a customer audit and an analysis of buying behaviour.

B&O

A strong concept for a strong danish brand

Eilersen

Eilersen

A personal expression that surprises, inspires and strengthens

Together with Eilersen, Kunde & Co developed a new brand concept to be rolled out with a long-term media plan and new website. The creative strategy positions Eilersen sofas as “Design Destinations” – a concept created to be renewed and dramatised over time.

Eilersen

A personal expression that surprises, inspires and strengthens

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Fritz Hansen

Transforming an iconic Danish furniture brand

A new international concept transformed the values of classical Danish furniture in the build up of the Fritz Hansen brand. One year after the new concept's launch revenue increased by 16% in a global market under pressure.

Fritz Hansen

Transforming an iconic Danish furniture brand

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Montana

Consistency pays

The key to Montana's success​ is consistency, passion and creativity. Montana has become an international success thanks to a strategy and creative concept which has formed the basis for communication for more than 10 years. Since developing the concept for the Danish furniture brand sales has increased every year.

Montana

Consistency pays

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Outfitters Nation

A concept to stand out from the rest

Fashion conscious youngsters represent a demanding target group wooed by leading companies and brands. With the communication concept “MAKE YOUR MARK”, characterised by raw charm and youthful directness, OUTFITTERS NATION was able to clearly differentiate itself from the competition.

Outfitters Nation

A concept to stand out from the rest

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Rosenthal

Developing a design nation

In cooperation with Rosenthal, Kunde & Co developed a communication concept, campaign marketing elements and helped to restructure the company's the marketing system. This was supported by the development of an insight-based media strategy from which to launch the new concept in the market.

Rosenthal

Developing a design nation

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Royal Copenhagen

Defining corporate values for an iconic Danish brand

Together with Kunde & Co, Royal Copenhagen defined corporate values and a marketing strategy that would lift the brand further in the market. As well as this, Kunde & Co also assisted in creating a new visual expression and the development of a number of catalogues.

Royal Copenhagen

Defining corporate values for an iconic Danish brand

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Ecco Golf

Hole-in-one for ECCO Golf

Based on extensive consumer analysis, the concept "A Pleasant Walk" proved to be the story that could capture the high quality and comfort of ECCO golf shoes and differentiate them in the market.

Ecco Golf

Hole-in-one for ECCO Golf

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HTH-case

New communication platform enforces the brand position

HTH – the Nordic region’s leading kitchen manufacturer – has constantly evolved without compromising its DNA. The results have been impressive, and Kunde & Co is proud to have been part of the journey. HTH recently unveiled a new communication platform: “Modern life needs the right kitchen."

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HTH-case

New communication platform enforces the brand position

To find out more about what Kunde & Co can do for you and your company, please contact us

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