Does AI replace
business, marketing
& customer
experience?

Drawing from extensive research and experiments, our recent webinar explores AI’s impact on business, marketing and human behaviour. Offering valuable insights into how it’s shaping the future of strategy, customer experiences and the ways we work. And tackling more practical questions like how to leverage the benefits of AI whilst avoiding the pitfalls, or whether outsourcing marketing to an AI agent is a smart strategy for your brand in the long run.

AI is revolutionary. A word we didn’t use lightly in our recent webinar with Oday. It’s reshaping business, reinventing user journeys and encouraging brands like yours to rethink their marketing strategies and online customer connections.

Traditionally, digital marketing ecosystems hadn’t considered the online browsing experience as an upper funnel game. But with groundbreaking generative AI search tools currently under development, the game is changing.

Customers will no longer spend countless hours browsing multiple websites or asking close friends and family for inspiration before making a purchase.

Generative, highly intuitive and almost lifelike AI assistants will do the heavy lifting. Learning everything about the customer, gathering the necessary inspiration, offering tailored recommendations, and then opening a dialogue to help finalise the purchasing decision.

Because of that, the landscape of brand engagement and connecting with your customer base will undergo a significant transformation. And it has never been more essential to convince these assistants that your brand and products are competitive and worth recommending.