Digitalisation leading the way in the green transition
Kamstrup wanted to strengthen its position as a cutting-edge smart energy and water metering solution and a sustainability partner for the utility industry. In full partnership with Kamstrup we jointly employeed, we employed a well-established process of inside-out and outside-in analysis to gather data which led to the development of a new communication framework and a strong corporate concept “IT’S TIME TO KNOW”.
How it began
The real value of intelligent solutions
Kamstrup recognised an opportunity to enhance its role in facilitating the green transition in energy and resource management. The task was to strengthen Kamstrup’s brand position as an eco-conscious solution provider with clear value-focused communication framework and targeted stakeholder messaging.
Developing the solution
A data-driven company deserves a data-driven solution
Collaborating closely with Kamstrup, together we build a new strategic position and creative foundation on our classic ‘Corporate Religion’ approach. This uncovered the full picture of Kamstrup’s internal company and external market together through data research, four large focus groups and 1:1 interviews. Additionally, a digital listening study, and a comprehensive cross-market stakeholder survey were conducted with employees, customers, partners and distributors from different markets.
The outcome provided insight into the market situation and drivers, revealing how Kamstrup technologies and services can play an important role in the digitalisation of the utility network and infrastructure – ultimately helping to protect electricity, heating and water resources in the future.
The outcome
A strategic messaging framework
The corporate concept “IT’S TIME TO KNOW” illustrates Kastrup’s commitment to translating its digital strengths into long-term value for its customers. The concept elevates Kastrup’s brand position with a strategic messaging framework split into three key stakeholder interests and pain points: 1) the sustainability perspective, 2) the industry perspective and 3) the technology solutions perspective.
Customers can already take note of how Kamstrup is meeting the moment with its vibrant new look and teal-coloured, semi-transparent box that shares relevant facts about the utility sector. Both are centrepieces of Kamstrup’s new visual identity.
— Gitte Kirkeby Søe, Vice President Marketing, Kamstrup
About Kamstrup
Kamstrup is a leading technology manufacturer of system solutions for smart energy, water metering and data analytics. Founded in Denmark in 1946, they have employees in more than 20 countries around the world.
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