Webinar: How global marketing organisations can harness AI
Artificial Intelligence is rewriting the rules of how customers discover, evaluate, and engage with brands. The international customer journey is no longer linear, buyers self-navigate across channels, validate through third-party sources, and increasingly interact with AI-driven platforms before ever speaking to a salesperson.
This transformation presents both opportunities and challenges. AI can accelerate content creation, customer engagement, and deliver richer, more relevant customer experiences at scale. Yet, its reliance on patterns and averages can dilute brand differentiation if not managed carefully.
In this webinar, we’ll share our latest perspectives on AI-driven marketing practices and discuss how to build strategies that use AI as a growth driver, not just a cost-saver.
During the webinar we’ll cover:
- How to assess the customer journey AI feasible principles of international go-to-market
- Practical ways to blend human creativity with AI-enabled efficiency
- A framework to (re)design your global strategy that adapt to local markets faster and more effectively
Event details:
- Date: XX Month 2025
- Time: XX.XX am – XX.XX pm CEST
- Link: Sign up to receive the login link
