Discover how to use AI to accelerate strategy, creativity, and global growth.
Event details:
Date: 9 December, 2025
Time: 11.00 am – 12.00 pm CET
Artificial Intelligence is rewriting the rules of how customers discover, evaluate, and engage with brands. Customer journeys across the world are no longer linear. Buyers look at information across channels, validate it through third-party sources, and increasingly interact with AI-driven platforms before even speaking to a salesperson.
This transformation presents both opportunities and challenges. AI can accelerate content creation, customer engagement, and deliver richer, more relevant customer experiences at scale. Yet, its reliance on patterns and averages can dilute brand differentiation if not managed carefully.
In this webinar, we’ll share our latest perspectives on AI-driven marketing practices and discuss how to build strategies that use AI as a growth driver, not just a cost-saver.
During the webinar we’ll cover:
- How to assess the customer journey AI feasible principles of international go-to-market
- Practical ways to blend human creativity with AI-enabled efficiency
- A framework to (re)design your global strategy that adapt to local markets faster and more effectively
Join our live webinar
Sign up to receive your login link and explore how AI can drive smarter, faster, and more effective global marketing strategies.
Sign up
Speakers
- Marc Fisker, Associate Partner at Kunde & Co, 10+ years of experience in branding, positioning, and corporate communications. Marc leads a team in the international B2B department, helping global companies turn complex strategies into clear and impactful communication.
- Michael Rud, Associate Creative Director, Kunde & Co, 20+ years of experience in brand strategy, conceptual copywriting, and creative direction for international B2B and B2C brands. Michael works at the intersection of creativity, technology, and commercial clarity, helping companies embed AI meaningfully into their communication. At Kunde & Co, he develops AI-first frameworks and GPT-powered brand ecosystems that strengthen coherence, consistency, and identity across channels. His focus: turning AI from a productivity tool into a strategic asset for clarity, credibility, and creativity.
- Kim Rosenløwe Lacoppidan, Kunde & Co, 15+ years working with creative strategy, concepts and brand communication across B2C and B2B. Kim focuses on turning complex challenges into clear, effective ideas and campaigns, while driving smarter, AI-enabled creative workflows that improve quality, speed and efficiency.
