hurdle
hurdle
hurdle
loading...
Miljøbilleder_0098.jpg Miljøbilleder_0098.jpg (1)

Cross-channel marketing

We help you put brand and strategy before technology and gimmicks

Strategy first

In a world where new communication channels and digital opportunities grow by the minute and consumers take more ownership of your brand, staying in charge and making sure your brand story is integrated across channels has never been more important.

At Kunde & Co, it has always been our philosophy that strategy is the foundation of all effective marketing communications – and that communication should never be decided by the media channels available or the latest hype. We believe that getting the strategy right always comes first.

W3c
VRS_Overview.jpg Fronpage_Image.jpg

VRS

From 51 fashion brands to one

To bring together 51 existing clothing brands under one new brand, Kunde & Co help was tasked with developing a strategy, concept name, brand identity and external launch. This resulted in a new, strong and easily communicated brand built around preferences for quality and price.

Read more about the case

VRS

From 51 fashion brands to one

Dong_OneStrongVision.jpg missing image

DONG Energy

One strong vision spread across media platforms

In 2007, DONG Energy embarked on an extensive strategic project to reposition the company in accordance with the new energy agenda. The outcome was the long-term objective to supply reliable energy without producing CO2 emissions.

DONG Energy

One strong vision spread across media platforms

Marketing integration

We help our customers cut through complexity in a marketing landscape that is becoming increasingly multifaceted by helping them build the right strategy for their brand.

We ask ourselves what is it we want to accomplish? And how do we get there in a way that optimises resources and connects the brand to its customers? The answer is always to strengthen the market position and business performance, rather than hunting vanity metrics.

W3c

Concept development

Good concept development comes from a controlled and structured approach. Through our proprietary testing process, we test concepts qualitatively and quantitatively – making sure the concept is right and relevant for the most valuable target group.

Our concept development process has helped us develop everything from new corporate and campaign concepts to new product concepts.

W3c
Bosch Rexroth.jpg missing image

Bosch Rexroth

The Hidden Beast

The communication concept ‘The Hidden Beast’ was rolled out internally and externally through launches, exhibitions, films, Facebook, LinkedIn and brochures. This resulted in a 318% increase in ‘monthly mentions’, more than 25,000 impressions on Twitter and positive feedback on sales.

Bosch Rexroth

The Hidden Beast

Sidel_small.jpg Sidel.jpg

Sidel

Repositioning through thought leadership

Kunde & Co assisted Sidel in developing a concept that strengthens the company's position as a complete line provider. The campaign has been implemented in print, blog posts, website, films and social media. To date, it has generated more than 17,500 website visits, had an engagement rate seven times higher than the industry average and generated more than 230 leads in the campaign period.

Read more about the case

Sidel

Repositioning through thought leadership

Brand strategy and positioning

Controlling a single brand in the media landscape can be demanding, especially when working with more extensive brand systems and portfolios.

We help companies define the core brand strategy and framework to control their portfolio of brands and products in an optimal way. From developing a core brand story and position, to a clear portfolio strategy across multiple brands, we have the experience to strengthen your business.

W3c

Marketing and media planning

Media planning is very often seen as an isolated task that can be detached from the overall strategy and controlled by media agencies.

We have established our own in-house media department that enables us to develop a media strategy linked to the marketing strategy. In this way, we develop a strong unbiased, integrated strategy and implementation plan that covers the target group and optimises resources to meet communication goals.

 

W3c

Read more

Product positioning & launches

To find out more about what Kunde & Co can do for you and your company, please contact us


Contact us
W3c

Join 3,000 of your peers 

Get a dose of articles and cases on strategic marketing

W3c

Thanks for being a part of our network


W3c