Is your brand positioned for growth

Positioning is no longer about visibility alone. In today’s AI-driven, choice-saturated market, brands without a clear, value-anchored stance risk irrelevance. Customers filter alternatives long before they talk to you, and only brands with strong positioning earn loyalty, domain authority, and growth.

In this webinar, we’ll share insights on how brands should position themselves in 2026 and onwards. At its core, positioning should crystallize the value you deliver and the transformation customers experience. When it’s done right, it drives retention, wins new business, and ensures your brand is indispensable in a world where algorithms shape discovery.

We’ll share perspectives on how to activate your brand around real customer value to fuel sustainable growth.

During the webinar we’ll cover:

• The process. Working with prototype value concepts involving customers and employees to uncover what truly drives value and differentiation.
• Position for impact. How to go beyond standing out defining the change you deliver and why it matters.
• Embed it in culture. Ensure employees understand and live the brand so it guides every decision and interaction.
• Own your digital narrative. With most journeys starting online, your search presence, content, and thought leadership should reinforce your position, or the market will define it for you.