Kunde & Co has conducted new research across Europe’s key markets, based on more than 1,000 decision-makers, providing key insights into decision-making and customer journeys.

In collaboration with LinkedIn, we share our perspectives on the new market data and outline how these insights require adjustments to your go-to-market strategy and planning.

Join our live webinar on:

Date: 9 June 2026
Time: 10–11 AM CET

In today’s B2B landscape, buyers don’t wait to be contacted. They research, compare, and decide long before you enter the conversation. Decisions are made by larger, more complex buying groups, journeys are increasingly self-directed, and access to decision-makers is harder than ever.

The question is: how do we as marketers navigate this reality?

We’ll deep dive into how you:

• Activate the right audiences
• Rethink your channel mix
• Use account-based and thought leadership strategies to reach and convert influential decision makers in a fragmented landscape
• How to act effectively in an AI-driven, self-guided buying journey