Live webinar: Is your brand positioned for growth
Positioning is no longer about visibility alone. In today’s AI-driven, choice-saturated market, brands without a clear, value-anchored stance risk irrelevance. Customers filter alternatives long before they talk to you, and only brands with strong positioning earn loyalty, domain authority, and growth.
In this webinar, we’ll share insights on how brands should position themselves in 2026 and beyond.
At its core, positioning should focus on the value your brand delivers and how it helps your customers. When done right, a strong brand positioning not only drives retention and helps win new business but also ensures relevance in a world where algorithms shape discovery.
We’ll share perspectives on how to activate your brand around real customer value to fuel sustainable growth.
During the webinar we’ll cover:
What the process involves: working with prototype value concepts involving customers and employees to uncover what truly drives value and differentiation.
How to position for impact: go beyond standing out and define the change you deliver and why it matters.
How to embed it in your company culture: ensure employees understand and live the brand so it guides every decision and interaction.
Why you need to own your digital narrative: with most journeys starting online, your search presence, content, and thought leadership should reinforce your positioning to avoid misinterpretation.
Event details:
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Date: 2 December, 2025
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Time: 11.00 am – 12.00 pm CET
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Link: Sign up to receive the login link
