Making brands drive business for more than 35 years

For more than three decades, Kunde & Co has been a leading full-service agency and advisory, helping companies all over the world, turn their brand into a powerful engine of business transformation and growth.

Our +180 people, located in Copenhagen, Zurich and Dusseldorf, work across disciplines to drive meaningful impact for our clients through a blend of strategic brand and marketing consulting, creative concept development and 360-degree activation and experience design.

Our Philosophy

Founded in 1988 – and pioneers of brand building

Jesper Kunde’s books outline a branding philosophy and methodology designed to create strong market postions. He introduced the ‘hurdle race’ logic which has been a guiding philosophy of Kunde&Co ever since. It is a way to illustrate the unique set of challenges a company must overcome to deliver value to its end-customer. In essence, the ‘hurdle race’ cautions us rushing to the finish line. It emphasises the necessity of identifying the optimal strategic path, testing different creative concepts and assessing their impact throughout the entire marketing ecosystem, from product offerings and distribution channels to customer demographics.