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Business Iceland

Branding the Perfect Environment

Explore how we helped put 114 hectares of Reykjavik on the world map within the fields of sustainable tech and life sciences thereby competing for international talent and investments head-to-head with renowned locations such as Silicon Valley, Kendall Square, and Stockholm Science City.

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Business Iceland

Branding the Perfect Environment

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Reykjavik Excursions

Gearing up for growth

Following an acquisition that cemented their position as the biggest Icelandic tour operator and travel agent, Reykjavik Excursions needed to redefine and segment their customers to accommodate a new product and brand system, while maintaining a brand legacy built over 50+ years.

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Reykjavik Excursions

Gearing up for growth

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Danfoss

Green Restart Series

COVID-19 had a temporarily positive effect on global CO2 emissions, giving Danfoss a window of opportunity to stay focused on the global green agenda – and show the world its 'Green Restart Series' is more than just talk.

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Danfoss

Green Restart Series

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Citroën

Leveraging the brand DNA delivers 52% increase in sales

K.W. Bruun Import wanted to revitalise the Citroën brand in the Danish market after being granted the rights to import the well-known cars to Denmark. Kunde & Co was chosen to conduct the market test and develop the campaign to cement Citroën’s unique character and position in the market.

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Citroën

Leveraging the brand DNA delivers 52% increase in sales

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Avaloq

A distinct brand position that gears Avaloq
to excel in the new era

Kunde & Co helped Avaloq prepare for a new era in financial technology and services with a new brand claim focused on ‘simplicity’ and a unique communications concept – a platform for Avaloq to achieve success growing globally and launch multiple new software platforms.

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Avaloq

A distinct brand position that gears Avaloq
to excel in the new era

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Rodenstock

Developing a new, compelling story for Rodenstock

Rodenstock’s new DNEye® Scanner and DNEye® PRO Technology created a revolution in the world of progressive lenses; lens production based on precise measurements of the individual eye. Rodenstock looked to Kunde & Co to communicate this ground-breaking innovation and successfully position it towards opticians and their customers.

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Rodenstock

Developing a new, compelling story for Rodenstock

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Danfoss

Revitalising Danfoss' position

Kunde & Co developed the “THIS IS WHERE THE TRANSFORMATION STARTS” platform for Danfoss to add fresh momentum and to show that the company is truly dedicated to creating solutions for the future in the areas of climate change, food supply, urbanisation, digitisation and electrification.

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Danfoss

Revitalising Danfoss' position

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HBK

A new company built on the shoulders of two market leaders.

A strong narrative and unique visual identity for the new company HBK, has given them a strong position in a market that is otherwise plagued by disruptions and tough competition.

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HBK

A new company built on the shoulders of two market leaders.

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CooperSurgical Fertility & Genomics Solutions

Securing the perfect value proposition, post M&As

After a series of mergers and acquisitions, CooperSurgical needed to define and describe the value they are now able to provide across their very broad product portfolio for fertility clinics.

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CooperSurgical Fertility & Genomics Solutions

Securing the perfect value proposition, post M&As

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Velliv

A clear position for the competent pension company with a human approach

Through a new and compelling campaign, Velliv has put good advice on the agenda and cemented its new position as the pension company that ensures customers get the most out of life.

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Velliv

A clear position for the competent pension company with a human approach

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Juul

Furniture for life

Juul is renowned for high-quality, durable furniture wrapped in outstanding design. In co-operation with Kunde & Co, a concept was developed to communicate these values.

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Juul

Furniture for life

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Brand

Ready for all challenges: New positioning for BRAND

Kunde & Co helped the lab equipment specialist with a comprehensive update of its proven positioning as a provider of high-quality precision products.

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Brand

Ready for all challenges: New positioning for BRAND

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H+H

New market position makes H+H the perfect construction partner

To gain a bigger role in construction projects, the concrete producer H+H International has extended its product portfolio. Together, we created a new positioning that matches these requirements.

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H+H

New market position makes H+H the perfect construction partner

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Nets

International branding for a Nordic fintech company

After fine-tuning its core message with support from Kunde & Co, Nets impressively demonstrated how to cooperate with banks, companies, stores and other partners to make everyday life easier for all people in Northern Europe.

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Nets

International branding for a Nordic fintech company

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Hilding Anders

Creating clear and differentiated positions for two Hilding Anders brands

Hilding Anders is Scandinavia’s largest bed producer and a major European player. Headquartered in Sweden, the company has a range of private label concepts as well as its own brands, while its 9500 employees are spread across 40 markets.

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Hilding Anders

Creating clear and differentiated positions for two Hilding Anders brands

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Goodvalley

Consolidating four companies into one strong corporate brand

Development of corporate brand strategy, concept, visual universe and complete go-to-market strategy by using the company’s story and unique approach to agriculture to differentiate itself in the market.

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Goodvalley

Consolidating four companies into one strong corporate brand

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INTERSPORT

Gearing up for the future with a new brand platform

Discover how Intersport created an international brand platform based on extensive customer insights and segmentation across eight markets. Kunde & Co worked with Intersport, the world’s largest sport retail chain, on how to address changing market conditions and consumer needs to ensure a strong market position.

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INTERSPORT

Gearing up for the future with a new brand platform

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Rehaklinik Bellikon

Fit for the future: Repositioning of the
Bellikon Rehabilitation Clinic

Bellikon Rehabilitation Clinic is a part of Suva, the Swiss National Accident Insurance Fund, and is the leading specialist clinic in Switzerland for accident and sports rehabilitation as well as professional reintegration. At its location between Baden and Zurich, it has 222 beds and employs around 550 people.

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Rehaklinik Bellikon

Fit for the future: Repositioning of the
Bellikon Rehabilitation Clinic

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VSV

Defining a valuable international brand position in the fishing industry

This is a case on how to create an international brand position as a foundation for future growth. Kunde & Co worked with the Icelandic fishing company, VSV, to gain deep customer insights from a narrow target group across markets to guide the brand development.

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VSV

Defining a valuable international brand position in the fishing industry

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Geberit - Know How Installed

International brand positioning alignment

The development of a brand platform and communication concept, "KNOW HOW INSTALLED" aimed at Geberit's core target groups. The project included the development, implementation and coordination of campaigns for 18 countries covering a wide range of marketing elements.

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Geberit - Know How Installed

International brand positioning alignment

To find out more about what Kunde & Co can do for you and your company, please contact us


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