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Our Work

We help you create business value through strategically sound and conceptually strong solutions

Strategic services

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Sector expertise

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Arjo

Invaluable insights drive successful product development

With the development of a new offering within bathing systems for acute and long-term care facilities, Arjo wanted to understand which product features brought the most value to principal decision-makers and the ideal price they would pay. Kunde & Co conducted quantitative market research in the key markets, that led to strategic recommendations which uncovered critical insights, not only answering the product development team’s questions, but ultimately leading to a finalized product road-map prior to production.

Arjo

Invaluable insights drive successful product development

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CooperSurgical Fertility & Genomics Solutions

Securing the perfect value proposition, post M&As

After a series of mergers and acquisitions, CooperSurgical needed to define and describe the value they are now able to provide across their very broad product portfolio for fertility clinics.

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CooperSurgical Fertility & Genomics Solutions

Securing the perfect value proposition, post M&As

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Puori

Telling the pure brand story

Puori is a Danish provider of clean and superior food supplements. Founded in 2009 by Julius Heslet and Oliver Amdrup, the mission has always been to support people who strive to lead a healthy, balanced lifestyle. The ambition is to push the industry of food supplements toward increased transparency and clean labelling. Puori has historically been a brand for Crossfitters and athletes in Denmark, USA and Sweden.

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Puori

Telling the pure brand story

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Amoena

From cosmetic fix to personal triumph

Amoena, the the world-leader in breast care products, was having difficulty selling their partial breast forms. With the support of Kunde & Co, the product category was repositioned to reflect a simpler, yet more emotional and purposeful message.

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Amoena

From cosmetic fix to personal triumph

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Tandprotetikeren

Developing a strong brand position and increased traffic

Tandprotetikerens brand was in need of revitalization and a stronger presence. Kunde & Co supported Denmarks most renowned specialist within dental prosthetics in uniting and expressing their value towards patients and professionals alike.

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Tandprotetikeren

Developing a strong brand position and increased traffic

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Sobi

Creating purposeful engagement with the patient community

Explore how the conceptualisation of a digital patient community helped Sobi create closer ties with the end-users by collecting their patient engagement under one umbrella

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Sobi

Creating purposeful engagement with the patient community

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Carestream Dental

A new concept distinguishes the corporate story and elevates the brand

Carestream Dental needed a new brand image and platform to integrate into their existing corporate strategy. Kunde & Co leveraged the company’s unique corporate DNA to deliver a new concept and campaign elements that resulted in a 133% improvement in engagement compared to industry benchmarks.

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Carestream Dental

A new concept distinguishes the corporate story and elevates the brand

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ORIGIO

Creating impactful product launches in a commoditized industry

ORIGIO needed to launch a new product and enter a new product category within IVF (in-vitro fertilisation). Kunde & Co created two launch concepts targeted towards embryologists, sales people and patients to ensure a broad market coverage.

ORIGIO

Creating impactful product launches in a commoditized industry

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IMEDEEN

A celebrity endorsement strategy to secure a premium positioning

Pfizer's IMEDEEN needed to boost awareness and secure the premium positioning within the beauty supplements category. Christy Turlington Burns, supermodel, was signed as ambassador and Kunde & Co created the global campaign across POS, print and digital, attracting significant PR and sales.

IMEDEEN

A celebrity endorsement strategy to secure a premium positioning

To find out more about what Kunde & Co can do for you and your company, please contact us


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