We help you create business value through strategically sound and conceptually strong solutions
To engage føtex’s key target group, families with young children, Kunde & Co developed “føtex for de små” (føtex for the little ones), a customer loyalty programme that enrolled over 50,000 members in under a year. High engagement rates have made the programme a huge success.
To bring together 51 existing clothing brands under one new brand, Kunde & Co help was tasked with developing a strategy, concept name, brand identity and external launch. This resulted in a new, strong and easily communicated brand built around preferences for quality and price.
To strengthen Solar’s position as Europe’s leading wholesaler of energy-efficient solutions, Kunde & Co developed the integrated “Blue Energy” campaign for digital and face-to-face engagement. The campaign increased preference for Solar’s products by 64%.
To re-position føtex so that it would again be preferred the supermarket for the defined key target groups, Kunde & Co developed a new concept, communication platfrom and on-going marketing. The result is a clear profile that shifts the positioning in a changing market.
The development of a new campaign concept creates a single, powerful story about the modern Home Guard and generates interest among new volunteers. The campaign increased the general understanding of the Home Guard's role in Danish society, while within the target group, the number of people interested in volunteering doubled.
Kunde & Co assisted Sidel in developing a concept that strengthens the company's position as a complete line provider. The campaign has been implemented in print, blog posts, website, films and social media. To date, it has generated more than 17,500 website visits, had an engagement rate seven times higher than the industry average and generated more than 230 leads in the campaign period.
Beierholm’s market position was determined after a comprehensive analysis and strategy project. Following this, Kunde & Co in collaboration with Beierholm, developed a new creative universe and communication elements to secure the company’s position and further enhance its image in the industry.
Premier Is and Kunde & Co have developed a brand strategy that ensures Denmark’s largest ice cream producer a strong position in all market segments. As part of the project, nearly 100 new packaging designs have been developed.
In cooperation with Rosenthal, Kunde & Co developed a communication concept, campaign marketing elements and helped to restructure the company's the marketing system. This was supported by the development of an insight-based media strategy from which to launch the new concept in the market.
How do you create awareness around a giant offshore turbine that has yet to be built, but that could introduce a revolutionary standard in energy costs – and ultimately help to put wind power on the same footing as oil and gas? The key is to target a narrow audience and clarify the economic and energy benefits as clearly as possible.