We help you create business value through strategically sound and conceptually strong solutions
To bring together 51 existing clothing brands under one new brand, Kunde & Co help was tasked with developing a strategy, concept name, brand identity and external launch. This resulted in a new, strong and easily communicated brand built around preferences for quality and price.
HTH – the Nordic region’s leading kitchen manufacturer – has constantly evolved without compromising its DNA. The results have been impressive, and Kunde & Co is proud to have been part of the journey. HTH recently unveiled a new communication platform: “Modern life needs the right kitchen."
Together with Eilersen, Kunde & Co developed a new brand concept to be rolled out with a long-term media plan and new website. The creative strategy positions Eilersen sofas as “Design Destinations” – a concept created to be renewed and dramatised over time.
Together with Kunde & Co, B&O developed a strategy, concept and communication platform that could align the brand internationally and position it as the premium market choice. The concept, "A life less ordinary", was developed based on a customer audit and an analysis of buying behaviour.
Fashion conscious youngsters represent a demanding target group wooed by leading companies and brands. With the communication concept “MAKE YOUR MARK”, characterised by raw charm and youthful directness, OUTFITTERS NATION was able to clearly differentiate itself from the competition.
In cooperation with Rosenthal, Kunde & Co developed a communication concept, campaign marketing elements and helped to restructure the company's the marketing system. This was supported by the development of an insight-based media strategy from which to launch the new concept in the market.
Together with Kunde & Co, Royal Copenhagen defined corporate values and a marketing strategy that would lift the brand further in the market. As well as this, Kunde & Co also assisted in creating a new visual expression and the development of a number of catalogues.
Kunde & Co was asked to define the optimal market position for The Athlete's Foot® and to a develop a new visual identity to support it. After extensive analysis, this was rolled out in a new website and a number of other elements, through the concept "Sport with style".
A new international concept transformed the values of classical Danish furniture in the build up of the Fritz Hansen brand. One year after the new concept's launch revenue increased by 16% in a global market under pressure.
The key to Montana's success is consistency, passion and creativity. Montana has become an international success thanks to a strategy and creative concept which has formed the basis for communication for more than 10 years. Since developing the concept for the Danish furniture brand sales has increased every year.