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Our Work

We help you create business value through strategically sound and conceptually strong solutions

Strategic services

Creative services

Sector expertise

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HTH

Kitchen love that lasts

With the help of Kunde & Co, Scandinavia's largest kitchen manufacturer identified its brand DNA in order to create a new brand purpose – before bringing it to life via an integrated communications concept that, ultimately, translated into great sales.

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HTH

Kitchen love that lasts

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Hjem-IS

Revitalizing a classic Danish brand

With its iconic ice-cream trucks, Hjem-IS has been delivering ice cream to doorstep across Denmark for the last 43 years. Now, after multiple ownership changes, the company is part of Mejerigaarden A/S who also owns Premier Is.

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Hjem-IS

Revitalizing a classic Danish brand

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Goodvalley

Consolidating four companies into one strong corporate brand

Development of corporate brand strategy, concept, visual universe and complete go-to-market strategy by using the company’s story and unique approach to agriculture to differentiate itself in the market.

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Goodvalley

Consolidating four companies into one strong corporate brand

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Jyllands-Posten

Revitalising and reinforcing a Danish newspaper

Development of an extensive communication campaign for print, TV, outdoor and social media to revitalise Jyllands-Posten’s brand, and renew the newspaper’s core story to reinforce its reputation as the credible choice of news.

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Jyllands-Posten

Revitalising and reinforcing a Danish newspaper

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Danpo

Danpo’s new brand unlocks the market leader’s potential in the top-tier markets

This is how Kunde & Co identified, developed and established a strong value position for a new brand: De Danske Familiegårde – The Danish Family Farms.

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Danpo

Danpo’s new brand unlocks the market leader’s potential in the top-tier markets

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Føtex

Repositioning of retail chain

To re-position føtex so that it would again be preferred the supermarket for the defined key target groups, Kunde & Co developed a new concept, communication platfrom and on-going marketing. The result is a clear profile that shifts the positioning in a changing market.

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Føtex

Repositioning of retail chain

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RB Nordic

Five well-known brands gain a strong presence on Facebook

Kunde & Co developed Facebook concepts for each of the five brands, Dettol, Veet, Vanish, Finish and Cilit Bang, as well as a plan for ongoing management and content development. The results show clearly that all five Facebook communities are growing steadily and respective target groups can read relevant posts.

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RB Nordic

Five well-known brands gain a strong presence on Facebook

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Neutral

Strengthening Neutral in the Nordics

In the past, Neutral was known only for its detergents but, with a targeted campaign for its personal care products, the brand now challenges its competitors.

Kunde & Co developed a television commercial within the concept “Your fragrance-free zone”, that activates Neutral’s philosophy for sensitive skin. This resulted in greater product awareness and increased sales.

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Neutral

Strengthening Neutral in the Nordics

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Bayer

Bayer goes digital

As a means to begin fostering stronger relations with Scandinavian dog owners, Kunde & Co conducted a digital overhaul of two of Bayer Animal Health’s product brands, Seresto & Bayvantic.

This resulted in several social media communities across both Facebook and Instagram. Kunde & Co is responsible for their planning, production, and ongoing handling, and also developed a brand new website and integrated campaign site.

Bayer

Bayer goes digital

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Bio-Tex

A clear strategy for one of Denmark's preferred FMCG's

Kunde & Co developed the strategy and position for Bio-tex that helped the company increase market share from 3% in 1996 to 22% in 2010 with the concept, "Et rent eventyr" (A clean adventure).

Bio-Tex

A clear strategy for one of Denmark's preferred FMCG's

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L'EASY

Simplicity and a human touch to launch an impactfull campaign

To build L'EASY's market position, Kunde & Co developed a concept that combined the simplicity of ordering electronics from L'EASY with a human face - Peter - who played the central role in all communication with much success.

L'EASY

Simplicity and a human touch to launch an impactfull campaign

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Levevis

Revitalised by a new brand platform and stronger market position

Together with Kunde & Co, Danish Supermarket re-launched and re-positioned their private label brand, Levevis, covering a range of new products within food, near-food and baby care.

The project included developing a new brand platform, packaging design, and a communication and social media strategy. Now, Levevis version 2.0 is ready for launch.

Levevis

Revitalised by a new brand platform and stronger market position

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Premier Is

Denmark's favourite ice cream dairy

Premier Is and Kunde & Co have developed a brand strategy that ensures Denmark’s largest ice cream producer a strong position in all market segments. As part of the project, nearly 100 new packaging designs have been developed.

Premier Is

Denmark's favourite ice cream dairy

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Pågen

Freshly baked success throughout Scandinavia

Kunde & Co was asked to standardise and consolidate Pågen’s communication across channels to further increase its distance from its competitors. This was achieved through a range of elements including a creative universe that focuses on Pågen’s passion for bread – rolled out in TV commercials, POS, packaging design, web and a real baker’s shop for consumers.

Pågen

Freshly baked success throughout Scandinavia

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V&S

A fairytale campaign lifts the aquavit category

Together with Kunde & Co, V&S developed a new campaign platform to unite the company’s entire aquavit portfolio. By juxtaposing the aquavit category with other brands of spirits, the company was able to generate renewed focus on the aquavit category.

V&S

A fairytale campaign lifts the aquavit category

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Vores

Creating a private label to cover 1000 products

In cooperation with Kunde & Co, Danish Supermarket developed a private label, "Vores". The projected included the development of a brand concept with a clear value proposition and identity that would unify the brand across product categories. After the launch, pre-defined KPIs were exceeded by 300%.

Vores

Creating a private label to cover 1000 products

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Zendium

Strengthening a brand through an integrated communication strategy

Together with Kunde & Co, Blumølle developed a new integrated communication strategy and creative universe to strengthen the Zendium brand. The strategy and concept were developed based on in-depth understanding of the target group's needs with regard to what toothpaste should deliver. The communication was executed across channels such as TVC, POS and website.

Zendium

Strengthening a brand through an integrated communication strategy

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Ecco Golf

Hole-in-one for ECCO Golf

Based on extensive consumer analysis, the concept "A Pleasant Walk" proved to be the story that could capture the high quality and comfort of ECCO golf shoes and differentiate them in the market.

Ecco Golf

Hole-in-one for ECCO Golf

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Wupti

Re-positioning WUPTI

To position WUPTI as the preferred online supermarket, Kunde & Co was asked to develop a creative concept and TVC universe. The concept was based on a thorough understanding of WUPTI's value customers and their most important buying criteria.

Wupti

Re-positioning WUPTI

To find out more about what Kunde & Co can do for you and your company, please contact us


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